How to turn courses that won’t sell to best selling audiobooks
Today I’m sharing a story about one of my very successful friends.
The real reason she grew so much as a coach?
She converted her pdf courses that were so hard to sell into audiobooks that people could listen to and learn on the go.
Immediately her sales grew and her coaching business is now worth 6 figures.
Why audiobooks work
Think about all the times you’ve listened to podcasts or YouTube tutorials while multitasking. Audio media is all around us. It’s a no brainer that when any content/material is easy to access, you open doors to growth and more sales.
If you have content (PDFs) you struggle to sell. So much so that you feel like giving it away for free. Pause. In a matter of minutes, I’ll show you how you can turn it into a best selling audio book.
The method is described below.
How to turn your Course into an Audio learning Experience
Instead of selling a PDF course, you'd be selling an experience that feels closer to a private podcast.
And importantly, people can still access your original pdf lessons whenever they need the visual instructions. So all your previous effort will still be useful.
Step 1. Convert your course material into a conversational script
Use your existing lesson content, but rewrite it to sound like you're talking to a friend. AI can help you do the heavy lifting. Whether you choose chatGPT, Claude or Gemini, the most important thing is that your script sounds like a conversation, because, let's be honest, something that reads beautifully on paper doesn't always sound good when somebody reads it aloud.
For example, your PDF might say:
"Refer to the diagram below for the five stages of customer acquisition."
That makes perfect sense when you're looking at the document.
But what happens when your student is driving and can't see the diagram?
Your audio lesson needs to explain the information in a way that makes sense without the visuals.
When you upload your lessons to ChatGPT, Claude or Gemini , and ask the AI to rewrite them in a friendly, conversational teaching style, here’s the prompt I would use:
"Turn this course lesson into a conversational audiobook script. Preserve all the important teaching points and practical examples. Make it sound like a knowledgeable friend explaining something clearly. Replace references to visuals with explanations that make sense when listening. Do not invent information or shorten important instructions."
Review the result to make sure nothing important has been lost.
Step 2. Create the narration
There are AI tools that can turn written content into natural-sounding audio.
For a traditional audiobook, I'd explore ElevenLabs.
You can choose an AI voice, organise your content into chapters and export the finished narration.
For something that sounds more like a podcast, I'd explore Jellypod.
Instead of simply reading your course aloud, Jellypod can turn your material into a conversation between AI hosts.
Imagine your lesson being explained through a friendly discussion, with questions and answers that help your students understand the material.
That's a completely different listening experience.
Of course, you can also record your own voice if you prefer. The important thing is to choose a format that suits your content and your students.
Before selling AI-generated audio, check the commercial-use terms of your chosen tool.
Step 3. Package the audio lessons as chapters
Each lesson in your course should have its individual MP3 file so buyers can easily jump between modules.
Step 4. Sell your course on a Canva website or via Pay hip.
There are two ways to sell this. First put all audio files in a zip file that buyers can receive and download after payment. But if I’m being honest, this method does not give premium experience.
Option 2: Rather than giving your students a folder full of MP3 files, you can create a beautiful listening library with your course cover, lesson titles and individual play buttons.
Here's how I created it.
First, I created a simple two-page design in Canva. Template available here.
The first page welcomes students to the course.
The second page contains a library of lessons they can choose from.
Then I embedded YouTube videos containing the audio lessons directly into the Canva design.
To do something similar, upload each lesson as a video to YouTube, and follow the tutorial below to add it to the ,Canva website.
The result? A website where students can browse the lessons and press play.
Your publish Canva website link can be shared with your students automatically via Payhip after payment is received.
Instead of designing everything from scratch, you can customise the colours, replace the images, change the lesson titles and add your own audio links.
[Get the Editable Audio Course Website Template Here]
Final thoughts
But giving your customers another way to enjoy the content you've already created could make your product more useful and appealing.
And if you've already spent weeks creating that course, why not see how much further you can take it?
You don't always need to create something new.
Sometimes you just need to make what you've already created easier for people to use.
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